Brand equity building
Brand equity is the sustained value that customers placed on your brand over others. Brand equity is built through a consistent and sustained delivery of promise. This suggests that brand equity is...
View ArticleHow to generate new brand business
The situation is already making everyone to look for the best way to maximize values from every deal. Everyone is out to get best benefits in terms of Naira or Dollar value on their expenditures. The...
View ArticleHow to turn searchers to customers,loyalists or followers
This will be the last part of the two previous posts. Google and other search engines have turned many into product, service researchers while at the confine of their rooms or offices. Today’s...
View ArticleBrands:How to drive growth
We all love growth. But many do not plan for it. Do no ever forget the law that says every object remains at a standstill until a force is applied. Many successful brands today will not be in the radar...
View ArticleBrands:What determines whether they will invest in your services
Many times brand custodians are concerned about pushing their products to the target market. Many assume that just creating a service is the end of it and people will rush in to purchase their...
View ArticleBrand marketing: four ways to get best result
Brand marketing in Nigeria, Africa or elsewhere is now dynamic. Brand marketers now faced the need to innovate and yet to be accountable. Budget must be accountable .Brand marketing efforts must show,...
View ArticleHow to engage the right audience/target
For many brands, engaging right and most profitable target is a nightmare. They keep casting their nets in different directions and hoping they will get it right one day. Many brands’ efforts are...
View ArticleBrand communication: 4 crucial factors that breed engagement
Those who understand how to make much impact with their brands will never joke with its communication and marketing strategies. Minus vision, these two pillars are the rock upon which the brand stands....
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